With the myriad touchstones an individual customer has during the customer journey, mapping that journey in a readable way becomes important.
When deciding on marketing strategy, the customer journey map can help you determine the most beneficial way to engage with customers.ĭata-driven marketing strategies are becoming increasingly important, and understanding customer needs is vital for your business to succeed. The customer journey map provides you with an understanding of who your customers are and what their different journeys look like. This visualization maps out every step a customer will take from discovery to purchase to continued loyalty. Customer journey mapping is creating a visual depiction of the customer journey that is easy to understand and accessible across your organization.
